The Complexion Campaign

This imagery was created for Sigma Beauty’s Complexion Campaign. The campaign revolved around brushes used to apply foundation and concealer, so we played off of that by visually by focusing on different nude shades for backgrounds. Assets were used for Email Marketing, Social Media, Online Ads, In-Store Signage, Wholesale Retailers and Press Kits.

Product Photography: Antonio Rodriguez, Photo/Video Art Direction: James Lyle, Design Art Direction: Colleen Russell, Graphic Designer: Tu Pham, Model Photography, Creative Direction, MUA: Jordan Liberty

*All imagery property of Sigma Beauty